Worked with Dylan VanWeelden to produce a series of photos of the Pioneer 9 hip pack in action. The Cross Crusades in Portland is one of the biggest Cyclocross race series in the United States.

We worked with @wattage_cottage in Texas to promote North St. Bags. An accomplished road cycling racer who loves to take photos of fresh looks and donuts, we partnered with her to showcase how a seasoned racer uses gear on the road race circuit. 44K followers.

We worked frequently with Dylan VanWeelden to shoot our products in active lifestyle settings. Moving on-bike photography is always a challenge to coordinate. A good partner makes everything look great and simple.

Our showroom was small and presented us a challenge to showcase a growing line of products. I developed a modular system using 3/4" birch plywood (cut in 12"x48" sections) and 1" dowel rod to create a large scale pegboard the full width of the room. 

The clever part of using 1" dowel rod is that they are substantial enough to bear weight even 18" from the pegboard base. The challenge was to develop a method to cut an exact 1" hole in the birch plywood to make it a tight and snug fit for the dowel. Doing this 100 times in repetition, in a precise location, across an 8' stretch is actually very difficult. Ask me about it and I'll tell you how. 

This view showcases the diverse range of products we were able to display using this display system. Tote bags, pouches, backpacks, and duffels were easily stored and displayed. Also we could change the system at will since I built the panels to be removable with a French cleat mounting system on the wall. 

This modular peg board system was easily scalable to fit different lengths of walls and at whatever height needed. The French cleat mounts were hidden in construction and there was no exposed hardware. 

The options for display were limitless in that we could quickly swap out different lengths of pegs to place on the wall. Short lengths worked well to display a single hanging bag. Longer lengths served as a shelf for wider items like a duffel bag. 

As part of our presence at trade shows around the US we needed a flexible, modular 10x10 and 10x20 booth configuration. Using a combination of affordable (IKEA) furniture and custom built components I designed, built, and installed (also manned) the booth for multiple shows. This configuration shows a unique peg system similar to the showroom build, but with larger 24"x48" panels and a standard peg system that attached with wood screws. 

Here is our bag wall with duffels, backpacks, tote bags, and panniers displayed at the North American Handbuilt Bicycle Show in Salt Lake City in 2017.